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Case study · 02
BRCĒ
Athletic Corp. Shoelaces that stay tied, and a launch that didn't stay quiet.
The story
Patented performance laces for anyone who moves, featured on Shark Tank. We were brought in for six weeks. BRCĒ is still with us today.
Weeks 1–6
The sprint
It started as a six-week sprint.
Day 90
The retainer
The sprint became a 90-day retainer.
Today
Full service
Still with BTWN WRLDS as a full-service client.
The results
Figures as of November 2026.
The insight
Women 35–54
The 26-creator program we built confirmed who actually buys BRCĒ.
Our part
The plan behind the feed and the creators behind the content.
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01Social feed
We plan and curate the brand’s social feed.
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02Creator program
A 26-creator program, the key content engine, built and organized by us.
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03Campaign briefs
We briefed “For Everything That Moves,” a 60-second spot.
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04Walmart launch
Content support for BRCĒ’s Walmart retail launch.
The campaign
For Everything That Moves.
We briefed this 60-second spot, delivered in 16:9, 9:16 and 4:5.
Watch the spot
The Walmart launch: "Shoelaces that stay tied," now available at Walmart online.
Client reaction
“The idea for black friday looks great and there are no changes for it.”
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