About BTWN WRLDS

Meet the team.

We are a multi-disciplinary team of strategists, producers, photographers, designers, writers, and media buyers. We put the right people on your brand, every time.

Samantha Zo

Founder + Strategy Lead

For the last 10 years, Sam has built creative operations from the inside out: designing systems, leading strategy, and scaling execution for agencies, startups, and content-driven brands. As a previous COO inside a NYC based creative agency, she led the operational overhaul that scaled delivery from 5 clients to 25.

Her zone of genius is the intersection of creative clarity + operational rigor. Sam leads strategy across every engagement, drawn to bold creative and to building on the stories founders carry for their brands.

“I built BTWN WRLDS for the people doing too much, too manually, with too little clarity. This is the studio I wish I had when I was the one holding it all.”

The team