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Case study · 01

BobicaBars

Soft-baked granola bars with a real superfood fruit glaze. We run the social, the ads and the creator program.

Client
Bobica Bars
Category
Soft-baked granola bars (CPG)
What we do
Full social media management
Status
Active partner

The brief

Bobica Bars makes soft-baked granola bars with a real superfood fruit glaze, in Acai, Pitaya and Acerola Cherry, free from the top 11 allergens.

Bobica receives full social media management: BTWN WRLDS built the brand’s creator program and grew it around real lifestyle and user generated content that supports both organic and paid, runs its organic and paid media, and ran its first production to collect evergreen and holiday content, pairing agency-designed graphics and ads with creator-made videos briefed to stop a cold scroll in the first two seconds.

Our part

Full social media management, by the same team.

  1. 01Organic social We run Bobica’s organic social.
  2. 02Paid media We run paid media, pairing agency-designed ads with creator-made video.
  3. 03Creator program Built and grown around real lifestyle and user generated content.
  4. 04Graphics + ads Agency-designed graphics and ads for organic and paid.
  5. 05First production Evergreen and holiday content, shot with photographer Paul Quitoriano.

Creator made

Real lifestyle and user generated videos, briefed to stop a cold scroll in the first two seconds.

Agency designed

Social graphics for October and November.

Halloween graphic: a Bobica bar on a bed of candy corn
Graphic: two witch hats on Bobica bars
October 3rd graphic of a woman holding bars overhead on pink
Graphic: an AirDrop prompt over a Bobica bar and dragon fruit
Rock paper scissors graphic comparing added sugar
Girl math graphic with an acerola bar
Bundle season graphic with bouncing letters
Bundle graphic with bars in a jeans pocket

Paid ads

Bundle Szn is here ad
One bundle is a snack, two is a lifestyle ad
The smoothie bowl that fits in your bag ad

August to September

39%lower reported Meta ad spend
40%lower cost per reported purchase

Reported purchases held nearly level.

Flavor 01

Pitaya

Bobica Pitaya bars with sliced dragon fruit on hot pink
A hand holding half a dragon fruit against pink
Pitaya bars and box scattered on a white speckled background

Flavor 02

Açaí

Açaí bar held up over a lap
Bobica bar on an açaí bowl with banana, strawberries and blueberries
Açaí bar on a bed of strawberries

Flavor 03

Acerola

Acerola bar on a bed of sliced bananas
Acerola bars flying over a speckled background
Hand reaching for Acerola bars next to the box
A row of Bobica bars, each one a bite smaller than the last

Bite by bite.

Made to move

55 frames. One loop.

Built for the feed: a stop-motion loop shot frame by frame on set, so the brand has motion content that stops the scroll without a video crew.

The shoot

Photography: Paul QuitorianoKeep scrollingSwipe
Bobica boxes and bars on teal
Bobica bars in a jeans back pocket
Açaí bar on candy corn
Lunchbox with a Bobica bar and snacks
Bars in a yellow trophy cup on grass
Bars on a bed of blueberries
Bobica lineup on teal with a hand reaching in
Hands holding three Bobica bars on pink
Bars with baseballs and tennis balls on grass
Bars spilling out of a mesh bag
Açaí box and bars on white
Açaí bar with berries on grass

From one shoot

97finished photos, ready for feeds, ads and retail
55frames in a stop-motion loop
3flavors, each with its own color world

Client reaction

“Wow! Thats the best video of our bars I've seen!! Hahaha that's so exciting.”
Harrison Nastasi, co-founderAugust 2026, reacting to an agency-produced video.
“Just wanted to say Justin and I really enjoyed today's conversation. The depth you went into on the analytics was great to see, and the September calendar looks strong and the back-to-school direction and the acerola education piece especially.”
Harrison Nastasi, co-founderSeptember 2026, after the monthly strategy and analytics review.

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ClientBobica Bars AgencyBTWN WRLDS PhotographyPaul Quitoriano