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Case study · 05

SherrellDorsey

A climate, tech and capital futurist building her presence on LinkedIn.

After the Vote reel cover
Client
Sherrell Dorsey
Category
Climate, tech and capital
What we do
Visual identity, content plan, video
Platform
LinkedIn

The story

Sherrell Dorsey is a climate, tech and capital futurist building her presence on LinkedIn.

BTWN WRLDS developed her visual look and feel, LinkedIn content plan and at-home filming setup guide, and runs the editing and design for her LinkedIn video program.

Our part

A LinkedIn video presence, built from October 2026.

  1. 01Visual look and feel A visual identity system from a 41-page direction deck.
  2. 02LinkedIn content plan The plan behind what she publishes.
  3. 03Filming setup guide An at-home guide for shooting her own footage.
  4. 04Editing + design We run the editing and design for her LinkedIn video program.

The direction

From mood board to final grid and final video.

Feed cover system from the visual direction deck
Reel cover template family: one full video and three short clips

After the Vote

We took her hero video and turned it into social-media-ready cuts.

Hero video
Social cut 1
Social cut 2
Social cut 3

Client reaction

“Great work from you and your team on the visual directions. Visual Direction 1 feels most aligned with the look and feel I'm going for.”
Sherrell DorseyOctober 2026, on the Phase 1 visual direction package.

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ClientSherrell Dorsey AgencyBTWN WRLDS